TikTok is introducing a fresh option that enables them to lessen the quantity of artificial intelligence-produced media appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This development comes amid a rise in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on another major platform only show content made by AI. A considerable share of this material is deemed “AI slop”, a label for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, including computer-generated images to science explainers, and we want to offer the community the ability to see more or less of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The service announced that there are currently over a billion videos on its app tagged as made with AI. In total, more than 100 million videos are added to the platform each day, making AI-generated material a relatively small portion of its overall inventory.
User Control Features
Members will be capable of reduce or increase the volume of AI-generated videos they see by using the content preference feature in the app and picking “AI-generated content”. Additional categories that can already be adjusted under the tool encompass current affairs, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s rules mandate creators to identify convincing AI-made content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the app will now add an AI-generated label to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This measure is designed to stop users from trying to bypass the labeling process.
AI Literacy Programs
The platform is also establishing a two million dollar AI literacy fund for experts and institutions to produce learning resources about responsible artificial intelligence. This initiative will support educational bodies dedicated to educating programming and robotics.
Platform Protection
TikTok has defended its moderation strategy, amid controversy over plans to lay off numerous review team members in Britain. It is set to cut 439 jobs in its trust and safety team in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive stated that human moderation would continue to be important, but AI can shield workers by eliminating the most graphic content before it is viewed by staff. The platform announced a significant reduction in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
